The Presidential Campaign And Internet Ads


Voting for the Presidential Election 2012 is just one day away!

The candidates are utilizing internet ads and video ads for their campaign this year. Total spending on internet ads are $300 million, which is a double from how much they spent in 2008. The use of video ads is now becoming not only a fundraising tool, but also a branding medium. Do you think that the use of internet and videos for the Presidential campaign will affect the voters’ decisions?

Go read this article, “Race Tightens, and So Does Ad Inventory,” and share your thoughts!


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